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Loved by 6000+ customers · Rated 4.8/5 overall

“I'd given up on falsies — these took me 4 minutes and lasted a full week.
I'm never going back.” — Mia R.

Allure Best of Beauty

Start here: Kits & Bundles

Perfect entry point if you're new to lashes.

Starter Kit Most popular
Starter Kit
$72.25 $85.00 Save 15%
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The Serena Starter Kit No. 46
The Serena Starter Kit No. 46
$72.25 $85.00 Save 15%
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Mini Kit
Mini Kit
$34.00 $40.00 Save 15%
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NYFW Look Kit - The Lash Balayage Duo Kit
NYFW Look Kit - The Lash Balayage Duo Kit
$46.75 $55.00 Save 15%
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Lash Styles

Find the look. Skip the guesswork.

Classic No. 01
Classic No. 01
$56.00 $70.00 Save 20%
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Classic Shorties No. 05
Classic Shorties No. 05
$56.00 $70.00 Save 20%
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Volume No. 02
Volume No. 02
$56.00 $70.00 Save 20%
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Classic Luxe Wispy No. 15
Classic Luxe Wispy No. 15
$56.00 $70.00 Save 20%
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Volume Luxe XL No. 12
Volume Luxe XL No. 12
$56.00 $70.00 Save 20%
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Care & Accessories

Nice-to-have add-ons after you've found your set.

Pro Lock™ Adhesive 4.5ml
Pro Lock™ Adhesive 4.5ml
$22.50 $25.00 Save 15%
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Lash Lock Tweezers
Lash Lock Tweezers
$20.00 $20.00 Save 15%
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Hydrating Under Eye Gel Patches
Hydrating Gel Patches
$18.70 $22.00 Save 15%
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Not sure where to start?

Take the 60-second Lash Quiz and get your perfect match.
View The Starter Kit